The easiest way to do that is to exclude URLs containing /blog/ (or whatever subfolder you use for the bulk of your ‘informational’ content) using the exclude feature. It also makes sense to exclude as much informational content as possible from this report. If we take a look at their top 50 most linked pages, we see that 88% of them are blog posts and free courses. direct their visitors to helpful content that they may not want to expand on.Ī prime example of this theory is Hubspot.help support a point or statistic they’re mentioning.Those have little to no value for their audience.īut they often link to informational content like guides and reviews to: Generally speaking, people don’t want to link to commercial content like sales pages. For other businesses, it’ll be your landing pages. For ecommerce sites, that’ll be your product and category pages. Commercial: Think “money pages” that drive revenue.Informational: Think blog posts, interactive tools & calculators, and any other useful non-commercial content. ![]() Most websites have two main types of content: ![]() When I say backlinks, I’m talking about both internal and external links. Backlinks are important because they act as “votes” and show search engines that your pages are worth ranking. SEO success comes largely as a result of two things: Backlinks and content.Ĭontent is crucial because you can’t rank without it. Before we dive in, let’s get on the same page:
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